Thursday, September 27, 2007

How to Make A Jewelry Wholesale Catalog (magnetic jewelry clasp)

So you want to sell your jewelry? Well, selling
jewelry wholesale is a big business, and you
definitely need a catalog of your offerings! Making
a catalog isn’t as difficult as you might think. First,
you have two options: an online catalog or a print
catalog. The choice is yours.

Overall, an online catalog is the least expensive
way to advertise your jewelry wholesale company –
but with all of the online jewelry stores and online
wholesalers, it may not be the most effective way
to make sales. A print catalog should strongly be
considered for a direct mailing.

If you make your own jewelry, you will need to get
good pictures of the jewelry – preferably laid on a
velvet setting. Black or blue velvet will bring out the
jewelry the most. You can take these pictures
yourself with a digital camera, or have a
professional take the photographs. It is cheaper to
do it yourself, of course.

Load the pictures up onto your computer, and use
publishing software, such as Microsoft Publisher to
design and layout your catalog. This may take a
little time and patience, but it is much cheaper than
having someone else do it.

Since you will need hundreds, if not thousands of
copies of your catalog, your best bet will be to save
the catalog on a CD and take it to a print shop that
can handle the job. This will cost money –
especially since the pages need to be glossy and
in color, and the catalog will need to be bound –
but this expense will be well worth it if you will be
doing a mass direct mailing.

In order to do a mass direct mailing, you simply
find a reputable company who either sells mailing
lists or does the mailing for you. You can actually
request lists of mailing addresses where the person
has expressed an interest in purchasing wholesale
jewelry – or any other criteria that you set. In most
cases, it is best to have the company handle the
mailing for you. They will get the best rates on the
mailing because they can use the bulk mail rate.

Make sure that you use a reputable printer, and a
reputable direct mail company! This is an investment
in the future of your business, and your jewelry
wholesale catalog needs to be perfect in every way –
and the mailing needs to go off without a hitch!

Wednesday, September 26, 2007

Clasp Clever: Magnetic Jewelry Clasp Make Your Life Easier Then Ever!

Magnetic Jewelry Clasp

The magnetic jewelry clasp is practical to offer a convenience way to everyone man and women who love to wear jewelry beside it beautifulness anda elegance.

Magnetic Jewelry Clasp

Jewelry designers have to plan out every aspect of the process when start making a jewelry such as:

1. Colors of stones and beads,
2. Type of metal (such as gold or silver)
3. Materials that need to be used.

Many jewelers will not neglect the clasp used to close their piece when design their bracelets and necklaces - from a simple knot to close a string of beads to a magnetic jewelry clasp.

No matter what type of categories of jewelry you have either from those pieces that are made of precious metal, such as gold, silver and platinum, and those that are not. You need a way to close it. This is where jewelry clasps come in. The clasps on your jewelry can be made of the same material as the rest of the piece, or it can be made of a less expensive material.

This are most common type of jewelry clasp:

1. The spring ring clasp.
This is the round clasp that is often found on bracelets and necklaces of all types, from the most expensive diamond jewelry to the cheapest plastic beaded necklace. A tiny spring found inside the ring allows it to open and close with a flick of the mechanism.

2. The lobster claw clasp.
This clasp, which looks like a claw, uses a mechanism to open and close as well, but there is no spring involved. Both of these clasps are found in various metals.

If you have trouble working standard clasps, a good way to solve this problem is by getting a magnetic jewelry clasp. This is an adapter that fits onto any other jewelry clasp (spring ring or lobster claw) by way of a connector. They can come in silver or gold styles, so that the magnetic clasp matches the jewelry. Once affixed to the average clasp, these magnetic adapters make it much easier to close and open pieces of jewelry, because the only action needed is to gently pull apart or place together the two halves of the clasp.

Having trouble working jewelry clasps doesn't mean you can't wear your favorite necklace or bracelet. A magnetic jewelry clasp adapter can make your jewelry wearable again, no matter how it closed before.